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What Opponents Can Learn from Assisted Suicide Advocates

A playbook exists for reversing the slide toward death on demand. It’s time to use Compassion & Choices’ tactics against it.
Most Americans are probably not aware that the push to create a right to assisted suicide is an international effort. The Canadian Supreme Court has just ruled that parliament must enact laws allowing assisted suicide.
The effort by pro-euthanasia group Compassion & Choices to use Brittany Maynard’s story to push physician-assisted suicide is part of a larger strategy. When talking about end-of-life issues, a strategically crafted frame points to only one logical conclusion: I’d rather be dead.